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DIGITAL TRANSFORMATION SERIES
Digital Success Catalyst 2024 | Business Transformation Basics
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Series Schedule
Jun 21
6:30 pm CDT
Jul 19
11:30 am CDT
Digital Success Catalyst | Measuring for Success
SESSION 2
Aug 24
11:30 am CDT
Sep 21
11:30 am CDT
Here is What You'll Learn
Session 1 | Goals that Get Results
- How to define clear, achievable digital marketing objectives using the SMART criteria.
- Techniques to align digital marketing goals with overall business strategies.
- The importance of setting measurable goals for tracking progress and driving growth.
Session 2 | Measuring for Success
- Your introduction to key analytics platforms and tools relevant to digital marketing.
- Basics of data tracking: understanding what to track and why it matters.
- How to interpret fundamental analytics to inform marketing strategies and decisions.
Session 3 | Customer Persona Primer
- Learn the steps to create detailed and effective customer personas based on market research.
- The best ways to use customer personas to tailor marketing messages and campaigns.
- Understand how to determine the diverse needs and motivations of different audience segments.
Session 4 | Customer Journey Blueprint
- Mapping the customer journey from initial awareness to post-purchase advocacy.
- Identifying key touchpoints and opportunities for engagement throughout the journey.
- Leveraging journey insights to create more targeted, effective marketing strategies.
About Ereika Collins
Ereika is a seasoned digital strategy consultant with a proven track record in leading multi-channel marketing engagements that significantly improve customer acquisition, boost customer lifetime value (CLV), and maximize conversion across the customer lifecycle.
By embedding data-driven, customer-centric approaches for crafting personalized experiences for a wide audience, Ereika partners with service professionals, executives and solopreneurs to grow their personal and professional brands. This step-by-step approach produces results that can be measured, optimized, and improved over time.